I couldn’t have written this unless I had walked down the path. You can’t give away something you don’t have. This blog is for all the people like me. The person who knows deep down inside that they are destined to do something great. The person who works in healthcare or already operates an assisted living facility. That person who wants to retire soon. This one is for you.
My aim is to help the owners and managers of smaller facilities (under 50 beds) operate at their greatest capacity and still be able to enjoy life. I consider myself a heart-based entrepreneur with a passion for marketing. Sometimes, you can save someone’s business, their marriage, or even their life by just showing them how to do what they do better.
I’ve taken my bumps and bruises. I attempted to start a facility in a house that was all but ready to fall apart. By the grace of God, I got the two things I needed most at one of the lowest moments of my life: a mentor and a 4-bedroom ranch house.
The rest is history as they say, and now I’m here to help the little guy. Don’t get me wrong; I have marketing strategies that could help large corporate clients too, but that’s not who I wrote this one for. Maybe I’ll help you guys in the next one.
I am a small business coach and marketing consultant. I don’t claim to be good at much else. But I know how to get results. I have experience working with clients from California to Georgia. This is where caregiving, compliance, and business intersect.
If you’re ready to step into this world, go to http://www.strongoutdoors.com/ and sign up for my FREE report.
The Future and Beyond… So what does that mean for you, the prospective facility operator? It means fortunes are being made right now! On any given block in any given community in any city in America, there are small 4-bed, 8-bed houses and, even apartment buildings that have been converted into residential facilities, and are bringing in its operators hundreds of thousands of dollars per year.
Average rates in states for residents differ but are commonly in between $1,700 and $6,000 and up PER MONTH depending on the level of care required. You need to get in now and capitalize on this need for residential placement for the disabled population in America. If you research as thoroughly as I have, you will see that nursing homes are going out of business left and right. At one point in time private corporations, which own most nursing homes, quietly raked in millions for shareholders all across the country. Now, nursing homes are closing down rapidly as local, state, and the federal government seeks to cut costs by placing more people in residential facilities.
It just makes more sense. Whereas in a nursing home, a person may be billed $8,000 per month and might have one caregiver to take care of them and nine other residents, in a smaller, community-based facility that same level of care might cost just $6,500 per month, and it may be one caregiver to only FOUR residents. Nursing homes are usually always running low on staff to keep costs down, which leads to poor service. You have an excellent opportunity to outmaneuver the larger corporations by providing what they can’t: A higher level of care.
I just witnessed the largest nursing home in Wisconsin close down last year! They were licensed for 473 beds. That meant several HUNDRED long-term care residents had to find adequate placement in a hurry. Do you think the providers in the area capitalized on this? You can bet they did, and many are prospering today because of it.